Brilliant Culture Group (BCG) was established in 1997 in Hong Kong, specialising in the Sports, Entertainment and Culture industries. BCG possesses expert knowledge of the Chinese market and government relations, as well as understanding the goals and needs of international business partners. This understanding of different cultures allows BCG to excel in a variety of commercial industries. Over the past 10 years, BCG has successfully implemented “first of its kind” large scale projects in China, cementing its position as a premium organizer of ground breaking events.
BCG has organised the FIS Freestyle Aerials Ski World Cup for the past three years in 2013, 2014 and 2015. In December 2013, BCG brought the FIS Freestyle Aerials Ski World Cup to downtown Beijing for the first time in the iconic Bird’s Nest Stadium where the 2008 Beijing Olympics was held. BCG subsequently organised this event in 2014 and 2015 and will continue to organise the Aerials Ski World Cup in Beijing for years to come. These events were broadcast live on CCTV5 in China and around the world. Beijing’s successful bid for the 2022 Winter Olympic Games has increased interest of winter sports events in China.
BCG, in collaboration with the FIS and China Ski Association, built a 45 metre high ski slope inside the stadium using 4,000 cubic metres of snow. The Aerials Ski World Cup attracted professional athletes from China, USA, Russia, Australia, Switzerland, UK, Canada, Belarus and more. BCG also provided entertainment for 25,000 spectators by inviting pop stars, Chris Lee and Pan Weibo as well celebrity hosts, David Wu and Bowie Tsang. The event has also attracted large commercial interest with the likes of Audi and Evergrande Agri Husbandry Group as past Title Sponsors.
Six years after hosting and organising the first DTM exhibition street race in Shanghai, BCG organised a DTM championship race held as a street race in the centre of Pudong, Shanghai. The length of the temporary street circuit was 3.2KM, and was the first official championship finale in the Far East. As the final race of the 2010 DTM season, the China Street Race attracted wide interest from worldwide media. 112 TV stations from 104 countries broadcast the race live. Furthermore, Chinese mainstream media broadcasted the event live, including CCTV5, Shanghai Five-Star Sport Channel, Guangdong TV Sport Channel, Shanghai Radio FM94.0, and Sina.com. In total, there were 118 correspondents, from 72 domestic and international media who covered this mega event.
BCG and PETRONAS established their co-operation to develop and industrialize the NE01 engine in China. The Vice Prime Minister of Malaysia attended the signing ceremony of the NE01 project in Beijing.
BCG has commenced construction of a new factory in Liaoning province with the facilities to manufacture 100,000 NE01 engines. This technology centre will establish an advanced technology platform in the automobile industry and promote the development of the China Auto Industry. BCG is committed to build a power train & vehicle component industry area with a high-level R&D centre in the next few years.
To celebrate the 40th anniversary of the establishment of Tibet Autonomous Region and to raise funds for the redecoration of a Tibetan fane, BCG, the Federation of Tibet Culture Relic, and the Association of Tibet Protection and Culture Development jointly organised the “Treasures of Tibet II” exhibition at the Hong Kong Convention and Exhibition Center from November 11th to December 2nd 2005. The displays included more than 20 pieces of national cultural relics from the Tibet Museum, Potala Palace and Jokhang Temple.
Just as well-received as the “Treasures of Tibet I“ held in 2001, this exhibition attracted thousands of people from different circles of Hong Kong as over twenty national treasures were displayed.
On 5th September 2005, BCG organised the “Ferrari 15,000 Red Miles” Charity Gala Dinner in the Chinese National Museum in Beijing with the theme of “automobile and charity, hand in hand” and the purpose of deepening the friendship between people, promoting sports, charity, love and care.
During the occasion, celebrities and Chinese and Italian officials attended the event and unveiled the magnificent prelude of “Anno dell’Italia in Cina”.
All revenues from the auction, over 3 million RMB, were donated to the Soong Ching Ling Foundation for the “Soong Ching Ling Pediatrics Award”.
In the summer of 2004, BCG organised the first international street race in Shanghai featuring the world’s best touring car championship – DTM. The event was broadcast live on 3 TV stations in China including CCTV5 as well as 27 TV stations worldwide.
It not only provided millions of viewers home and abroad to witness this significant event on TV, but an unprecedented opportunity for the people in China to experience first-hand the excitement of professional motorsports as a street race. The Malaysian oil and lubricants giant, Petronas, was the Title Sponsor of the race. BCG also invited celebrities including Hong Kong movie star, Andy Lau.
Trusted and supported by the Chinese government, BCG actively participated in China’s bidding for the Miss World 2003 contest. As a key organization in bringing Miss World to China for the first time, BCG played an important role in obtaining the event license from the Central Government. BCG also played an active role in negotiations with Miss World as a board representative of the China Organizing Committee. The event was ultimately broadcasted to billions of viewers in China and worldwide.
BCG collaborated with the National Museum of China to organise the Treasures of Tibet I exhibition in December 2001 at the Hong Kong Convention and Exhibition Center and subsequently at the Guangzhou Museum of Art in Guangzhou. Eighty scarce and invaluable exhibits from different monasteries in Tibet were shown for the first time in HK including eleven exhibits preserved in Norbulingka (The Dalai Lama’s Summer Place) which were never revealed publicly. In this 7-day exhibition, an overwhelming 80,000 people attended including the Chief Executive of the HKSAR, Mr Tung Chee Hwa, breaking records for commercial exhibitions in HK at that time.
In 1997, as part of the 25th Anniversary of China-Japan relations, BCG was responsible for bringing three of Japan’s biggest music acts into China. The Queen of Japanese Pop, “Amuro Namie;” Japanese Pop Rock Band, “Globe;” and Pop Group, “TRF” performed together on the same tour in China. This was the first time three big Japanese acts performed on such a tour in China and Hong Kong.
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