BCG has organised the FIS Freestyle Aerials Ski World Cup for the past three years in 2013, 2014 and 2015. In December 2013, BCG brought the FIS Freestyle Aerials Ski World Cup to downtown Beijing for the first time in the iconic Bird’s Nest Stadium where the 2008 Beijing Olympics was held. BCG subsequently organised this event in 2014 and 2015 and will continue to organise the Aerials Ski World Cup in Beijing for years to come. These events were broadcast live on CCTV5 in China and around the world. Beijing’s successful bid for the 2022 Winter Olympic Games has increased interest of winter sports events in China.
BCG, in collaboration with the FIS and China Ski Association, built a 45 metre high ski slope inside the stadium using 4,000 cubic metres of snow. The Aerials Ski World Cup attracted professional athletes from China, USA, Russia, Australia, Switzerland, UK, Canada, Belarus and more. BCG also provided entertainment for 25,000 spectators by inviting pop stars, Chris Lee and Pan Weibo as well celebrity hosts, David Wu and Bowie Tsang. The event has also attracted large commercial interest with the likes of Audi and Evergrande Agri Husbandry Group as past Title Sponsors.